Sydney Sweeney who?
On Wednesday, the actress took to social media to share a series of photos of herself frolicking around the Santa Monica Pier in a brunette wig while enjoying an afternoon with her best friend.
“When ur bestie shows up and says ‘here put this wig on,'” Sweeney captioned the post, which featured a carousel of photos showing off her new look.
“I didn’t even recognise her,” one user wrote on Instagram.
“I like this brunette version,” another added.
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The public outing comes amid ongoing backlash over her controversial Novig sports betting ads, which sparked fierce criticism from female athletes and critics who accused the company of sexualizing women in sports.
In the original ad, Sweeney appeared nearly nude while posing with sports equipment and telling viewers the platform was “just sports.” The campaign prompted criticism from Olympians and professional athletes, including swimmer Ariarne Titmus, who called it a “kick in the face” to women who have devoted their lives to sports.
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Gymnast Gracie Kramer accused the ad of marketing women’s sports “through the male gaze,” while British sprinter Amy Hunt said the campaign offered an inaccurate picture of what women in sports look like.
Sweeney later appeared to respond by sharing images of famous athletes, including Serena Williams, Ronda Rousey, Sue Bird, Megan Rapinoe and Caroline Wozniacki, who had posed nude for ESPN’s Body Issue.
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On Sunday, Sweeney doubled down and ditched her top in a new commercial for Novig, wearing only white underwear while strategically covering herself with footballs.
“There are grown men making spreadsheets to bet on what color underwear I’m wearing,” Sweeney says in the ad posted on Instagram. “I mean, I’m flattered?”
She then jokes about someone “betting their 401(k) on a war” before concluding, “Novig is … just sports.”
